Aristotle™

Aristotle is a collection of text processing tools developed internally at Quester and for our proprietary use.  We are now starting to make some of our tools available to the public at large.  Aristotle does much of what other text processing tools do – it counts and measures relationships between words or groups of words.  But, it does one dramatic thing better than all other text processing tools.  It allows you to consume actual responses by giving you representative phrases of the entire text, thereby making the review process more efficient. 

The reason our insights are so strong is because we actually review what people say.  We go beyond creating more data, or developing more charts for us to treat qualitative like quantitative.  A code is not a conclusion.  Instead Aristotle makes us efficient reviewers of respondent verbatims.  It can process thousands of responses and give us the most representative verbatims, so we know we are reading what the majority of the sample is saying.  With Aristotle, we can spend more time developing insights using their comments as the basis for your next great business decision.