Aristotle®
In-Depth Text Processing & Analysis
Socrates interviews generate rich qualitative data and transcripts, which Quester's trained linguistic analysts explore thoroughly for key ideas, aided by our proprietary text processing tool called Aristotle.
Our analysis goes beyond typical qualitative coding, involving a disciplined exercise of identifying not only the words, but the key themes within the text. These themes are then quantified and can be displayed graphically in customized or standardized reports.
Quantification
While Quester's focus is on the qualitative insights revealed in the data, our tools add the ability to provide quantitative support for the qualitative learnings. The quantification performed by our analysts using Aristotle goes beyond coding, by identifying the themes in your data and bucketing ideas in a way that not only makes sense, but that is data driven. We look for not only what your customers are saying, but how they are saying it, how often they are saying it, and what difference it makes to you.
Reporting
Our reports are clear, easy to read and include actionable recommendations so you can hit the ground running. Our mental maps, thought flows and graphic representations show you the connection of the major themes within your qualitative data, so you can walk away with a solid understanding of your consumers' attitudes and emotions towards your industry, category and brand.
Socrates interviews generate rich qualitative data and transcripts, which Quester's trained linguistic analysts explore thoroughly for key ideas, aided by our proprietary text processing tool called Aristotle.
Our analysis goes beyond typical qualitative coding, involving a disciplined exercise of identifying not only the words, but the key themes within the text. These themes are then quantified and can be displayed graphically in customized or standardized reports.
Quantification
While Quester's focus is on the qualitative insights revealed in the data, our tools add the ability to provide quantitative support for the qualitative learnings. The quantification performed by our analysts using Aristotle goes beyond coding, by identifying the themes in your data and bucketing ideas in a way that not only makes sense, but that is data driven. We look for not only what your customers are saying, but how they are saying it, how often they are saying it, and what difference it makes to you.
Reporting
Our reports are clear, easy to read and include actionable recommendations so you can hit the ground running. Our mental maps, thought flows and graphic representations show you the connection of the major themes within your qualitative data, so you can walk away with a solid understanding of your consumers' attitudes and emotions towards your industry, category and brand.