Category Archives: Article
Sentiment Analysis … So What?
In early January, Next Generation Market Research lead Tom H.C. Anderson shared over 70 predictions for 2012 from clients, Research company CEOs, text analytics providers, and recruiters. I’m always interested in looking for themes, and I’m certainly curious for perspective on where our industry is headed, so I did a little text analysis of my own with the verbatims that Tom posted on his blog.
Read the full post…Employee Feedback
I’m always fascinated with articles and studies on happiness, looking for any detail on how to balance that constant struggle between reaching for more, yet being grateful for what you already have. A few weeks ago, The War Room published an article on the 10 Happiest Jobs based on a study done by researchers at the University of Chicago.
Read the full post…Tags: Best Buy, Coca-Cola, Employee Feedback, The Market Research Event, TMRE, VOCE
Capturing the Lifetime Value of the Mom Shopper
Check out this article, written in part by Mead Johnson Nutrition and in part by Mead Progressive Grocer, about the New Mom shopper. It’s apparently the first in a series of articles about the new mom, and we were excited to see what it had to say. It’s an alternative sampling methodology that is focused on grocery marketers, merchandisers, category managers and researchers. Read the full post…
Tags: Grocery, Mead Johnson Nutrition, New Mom Shopper, Progressive Grocer, Shopper Marketing, Shopping Experience
