Category Archives: Marketing Research
Google Enters Market Research – So is the Glass Half Empty, or Half Full?
If you’re following the market research industry, even from a distance, you likely saw the announcement that Google has released Google Consumer Surveys, to conduct “microsurveys” on a “macro” scale. I saw a range of industry reactions to this new offering, from “it’s the end of the world as we know it” to “it’s the greatest thing since sliced bread.”
Read the full post…Sharing Quester’s Approach with MBA Candidates at the University of Iowa
Quester was honored to have been invited to present to the Marketing Academy students at the University of Iowa’s Henry B. Tippie School of Management in February. Sharing our methodology with the future leaders in the field is a huge opportunity for Quester, and it’s also a great way to give back, and promote the importance of lifelong learning. Mark A. Winkler, Business Director for the Marketing Academy, MBA, shared the following thoughts on what led him to include Quester in this year’s speaker line-up:
Read the full post…Sentiment Analysis … So What?
In early January, Next Generation Market Research lead Tom H.C. Anderson shared over 70 predictions for 2012 from clients, Research company CEOs, text analytics providers, and recruiters. I’m always interested in looking for themes, and I’m certainly curious for perspective on where our industry is headed, so I did a little text analysis of my own with the verbatims that Tom posted on his blog.
Read the full post…Employee Feedback
I’m always fascinated with articles and studies on happiness, looking for any detail on how to balance that constant struggle between reaching for more, yet being grateful for what you already have. A few weeks ago, The War Room published an article on the 10 Happiest Jobs based on a study done by researchers at the University of Chicago.
Read the full post…Tags: Best Buy, Coca-Cola, Employee Feedback, The Market Research Event, TMRE, VOCE
