Category: Methodology

By Russell Bell - February 11,2016. Posted in: Methodology

At Quester, we see attitudes towards companies and brands turn on a better understanding of the happiness individuals draw from their personal experiences. Are you digging deeper into what factors lead to the true happiness your customers derive from their interaction with you? Read more…

By Russell Bell - February 11,2016. Posted in: Development, Methodology

Listening and evaluating stories and what they mean is who we are and what we do at Quester. It is our DNA. When your customers hear stories about your company, how do they think? Let us show you how. Read more…

By Russell Bell - November 16,2015. Posted in: Methodology

It’s the middle of November. Christmas movies on are TV, the songs are on the radio. Yes it is OK to sing the rest of “Silver Bells”. Read more…

By Garrett McGuire - July 14,2015. Posted in: Market Research, Methodology

Andrea Joss, Quester’s Vice President of Research, wrote a blog post last year about the company’s stance on hybrid research. To summarize her main point, Quester is not to be viewed as the “marriage” of qualitative and quantitative research, but rather the “love child” of the two methods – a linguistic nuance that you’ve come to expect from a language company like Quester. Read more…

By Andrea Joss - May 27,2014. Posted in: Market Research, Methodology

I love being married. I really do. My husband is a genuinely good person – a funny guy, a great father, a responsible provider – he takes and applies his accountant view of life to the pragmatic management of our family and lives. As his “gray area,” more emotionally oriented counterpart, we balance each other nicely, we love each other deeply, and I feel like we’ve built our partnership into a solid foundation for our family. Read more…