Category: Methodology

By Andrea Joss - May 27,2014. Posted in: Market Research, Methodology

I love being married. I really do. My husband is a genuinely good person – a funny guy, a great father, a responsible provider – he takes and applies his accountant view of life to the pragmatic management of our family and lives. As his “gray area,” more emotionally oriented counterpart, we balance each other nicely, we love each other deeply, and I feel like we’ve built our partnership into a solid foundation for our family. Read more…

By Alexander Parrish - May 22,2014. Posted in: Market Research, Methodology

Earlier I wrote a post about being the “Best Husband Ever” but in reality, my wife is one of, if not the best (superlative intended) thing, to have come into my life. When I’m with her, I’m happy. So when I was answering a quiz the other day to see if money truly made me happy or not, I shouldn’t have been surprised that time and experiences with my wife trumps having more money than Warren Buffet. Read more…

By Emily Schuttlefield - May 20,2014. Posted in: Market Research, Methodology
We all will spend a majority of our lives trying to achieve and pursue happiness. We also know that the choices we make can affect how we feel about ourselves and our lives. But how do we define it? Is it something we can measure or quantify? Is it the actions we take on the trip to a better life or the feeling once we’ve arrived at our destination? Does it really make us feel like a room without a roof? Read more…
By Hannah Collins - April 29,2014. Posted in: Market Research, Methodology

While attending a conference a few years ago, I was listening to a keynote speaker expounding on the differences between “us” (mature marketing researchers) and youngsters (tweens, teens, technology-savvy college students, etc.). I believe the overall session was focused on how the use of technology is evolving. However, I distinctly remember that – to highlight the difference between “us” and “them” – the speaker posed the question, “When was the last time you heard someone use the word ‘stoked?’” Read more…

By Garrett McGuire - December 18,2013. Posted in: Market Research, Methodology, Online Qualitative, Technology

I should admit my relationship with quantitative research: It’s complicated. As a corporate researcher, I liked how quickly quantitative research results were received. A conversation I faced frequently as a corporate researcher was the general validity of qualitative research, but there seemed to be little doubt in anything that had a percentage next to it. Read more…

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