Category Archives: Webinar
Register for Quester’s Upcoming Quirk’s Webinar – May 9, 2012 12:00 CDT
Leverage Their Brilliance – Using Consumer Intuition to Power Your Innovation Process
Does your company ever wonder if your innovation research is truly tapping into all the potential intuitions of consumers? How do you find those truly “product brilliant” consumers whose insights and ideas can really be leveraged into product or service development?
Read the full post…So yeah, we did some research
Not the most exciting introduction. But, we think the results were pretty cool. There was an interesting development on the day of our presentation.
For background, Socrates, our interviewing software has been moderating interviews since 2001. He’s conducted more than 3 million conversations and up until this May, they had all been done in English. In spring of this year we decided to forge into three new languages: Spanish, French and German. As an aside, we did so without much thought on everything we would need to do – and for anyone going into a new endeavor, the most important thing is just to start. That way you don’t worry about what you haven’t done.
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