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Leverage Their Brilliance – Using Consumer Intuition to Power Your Innovation Process

Does your company ever wonder if your innovation research is truly tapping into all the potential intuitions of consumers? How do you find those truly “product brilliant” consumers whose insights and ideas can really be leveraged into product or service development?

The IIR’s Market Research Technology Event takes place at the gorgeous Cosmopolitan hotel later this month … “a holistic synthesis of intelligence, insights and implications. This is an event with practical lessons, productive debate and inspirational messages for moving forward and driving innovation in your organization.”

If you’re following the market research industry, even from a distance, you likely saw the announcement that Google has released Google Consumer Surveys, to conduct “microsurveys” on a “macro” scale. I saw a range of industry reactions to this new offering, from “it’s the end of the world as we know it” to “it’s the greatest thing since sliced bread.”

Quester was honored to have been featured in a paper presented by David Brandt and Lee Markowitz of Ipsos at this year’s CASRO Online conference in Las Vegas. The paper, titled, “How Online Technology May Open the Door to More Integrated Qual/Quant Research,” reviewed the value of incorporating Socrates probing to obtain deeper insights, and to meet the changing needs of end users of research.

I had the opportunity to attend last week’s CASRO Online 2012 conference at the beautiful Encore hotel in Las Vegas. It was two days packed full of learning, focused on panel quality and engagement, the impact of survey routers, interview length, and sharing new ideas for best practices. Quester’s technology was featured in a presentation given by David Brandt and Lee Markowitz of the Ipsos Open Thinking Exchange. More on that in our next post!