Tag Archives: 2012


Sentiment Analysis … So What?

In early January, Next Generation Market Research lead Tom H.C. Anderson shared over 70 predictions for 2012 from clients, Research company CEOs, text analytics providers, and recruiters. I’m always interested in looking for themes, and I’m certainly curious for perspective on where our industry is headed, so I did a little text analysis of my own with the verbatims that Tom posted on his blog.

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Posted in: Article, Marketing Research, Methodology, Online Qualitative
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Stop by and say “Hi!” at the IIR’s TMRE in Orlando next week!

It’s THE Market Research Event … “Connecting the best in insights from around the world to fuel innovation, inspire leadership and build an exclusive network of insight strategists.” We’re proud to join the ranks at this year’s event – come see us in Booth #817 and learn more about how Quester can add value to your 2012 Research Plan!

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Posted in: Events
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