Tag Archives: Global
‘Tis the season…
A number of friends have been taking part in the “30 Days of Thankful” updates on Facebook. For those not familiar, each day of November, you post something that you are thankful for as your status for the day. My favorite part is watching how the little things in life take on new meaning as the month progresses. It’s a great exercise in developing an attitude of gratitude, and something to strive to keep in mind all year round.
Read the full post…Tags: German, Global, Hispanic, IIR, International, Mexico, Qualitative Research, Spanish, The Market Research Event, TMRE
So yeah, we did some research
Not the most exciting introduction. But, we think the results were pretty cool. There was an interesting development on the day of our presentation.
For background, Socrates, our interviewing software has been moderating interviews since 2001. He’s conducted more than 3 million conversations and up until this May, they had all been done in English. In spring of this year we decided to forge into three new languages: Spanish, French and German. As an aside, we did so without much thought on everything we would need to do – and for anyone going into a new endeavor, the most important thing is just to start. That way you don’t worry about what you haven’t done.
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