Tag Archives: New Mom Shopper


Capturing the Lifetime Value of the Mom Shopper

Check out this article, written in part by Mead Johnson Nutrition and in part by Mead Progressive Grocer, about the New Mom shopper. It’s apparently the first in a series of articles about the new mom, and we were excited to see what it had to say. It’s an alternative sampling methodology that is focused on grocery marketers, merchandisers, category managers and researchers. Read the full post…

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