If you’re following the market research industry, even from a distance, you likely saw the announcement that Google has released Google Consumer Surveys, to conduct “microsurveys” on a “macro” scale. I saw a range of industry reactions to this new offering, from “it’s the end of the world as we know it” to “it’s the greatest thing since sliced bread.”
Quester was honored to have been featured in a paper presented by David Brandt and Lee Markowitz of Ipsos at this year’s CASRO Online conference in Las Vegas. The paper, titled, “How Online Technology May Open the Door to More Integrated Qual/Quant Research,” reviewed the value of incorporating Socrates probing to obtain deeper insights, and to meet the changing needs of end users of research.
I had the opportunity to attend last week’s CASRO Online 2012 conference at the beautiful Encore hotel in Las Vegas. It was two days packed full of learning, focused on panel quality and engagement, the impact of survey routers, interview length, and sharing new ideas for best practices. Quester’s technology was featured in a presentation given by David Brandt and Lee Markowitz of the Ipsos Open Thinking Exchange. More on that in our next post!
Quester was honored to have been invited to present to the Marketing Academy students at the University of Iowa’s Henry B. Tippie School of Management in February. Sharing our methodology with the future leaders in the field is a huge opportunity for Quester, and it’s also a great way to give back, and promote the importance of lifelong learning.
Mark A. Winkler, Business Director for the Marketing Academy, MBA, shared the following thoughts on what led him to include Quester in this year’s speaker line-up:
This blog was designed in order to provide thought leadership to the marketing research industry. It is intended to be a place where our employees could write on behalf of the company and communicate our vision and our collective identity. In this post, I will be breaking from the norm. Because for me, this is my farewell to Quester. I’m about to become a Shopper Insights Manager at ConAgra Foods.