Blog Archives

By Nichole Clinkinbeard - February 27,2012. Posted in: Market Research, Methodology, Online Qualitative

Quester was honored to have been invited to present to the Marketing Academy students at the University of Iowa’s Henry B. Tippie School of Management in February. Sharing our methodology with the future leaders in the field is a huge opportunity for Quester, and it’s also a great way to give back, and promote the importance of lifelong learning. Mark A. Winkler, Business Director for the Marketing Academy, MBA, shared the following thoughts on what led him to include Quester in this year’s speaker line-up: Read more…

By Andrea Joss - September 27,2011. Posted in: Announcement, Development

Welcome. It’s our first post and we couldn’t be more excited. Our goal with this blog is to help support Quester’s overall goal in the industry: Improve Online Qualitative. We conduct online qualitative and linguistic analysis. We are qualitative experts in the context of doing quantitative research. We’re not a large research house, but we work closely with those companies and our end clients. Since we have a specialty, but work in and around everyday research – we see some unique issues. They come up basically every week. For example, most folks don’t think about the wording of an open end or how you should follow up on an issue like “expensive.” Or for another example, what’s the difference between Spanish speakers in the US and in Mexico. Or, how can a qualitative question be used to replace a battery of quantitative questions. Read more…