Tag Archives: Qualitative Research
Ipsos Features Quester’s Interactive Probing at CASRO Online 2012
Quester was honored to have been featured in a paper presented by David Brandt and Lee Markowitz of Ipsos at this year’s CASRO Online conference in Las Vegas. The paper, titled, “How Online Technology May Open the Door to More Integrated Qual/Quant Research,” reviewed the value of incorporating Socrates probing to obtain deeper insights, and to meet the changing needs of end users of research.
Read the full post…Tags: CARSO Online, Ipsos, Online Qualitative, Probing, Qualitative Research, Virtual Collage
Sentiment Analysis … So What?
In early January, Next Generation Market Research lead Tom H.C. Anderson shared over 70 predictions for 2012 from clients, Research company CEOs, text analytics providers, and recruiters. I’m always interested in looking for themes, and I’m certainly curious for perspective on where our industry is headed, so I did a little text analysis of my own with the verbatims that Tom posted on his blog.
Read the full post…My name is Thatcher, and I love Quester
This blog was designed in order to provide thought leadership to the marketing research industry. It is intended to be a place where our employees could write on behalf of the company and communicate our vision and our collective identity. In this post, I will be breaking from the norm. Because for me, this is my farewell to Quester. I’m about to become a Shopper Insights Manager at ConAgra Foods.
Read the full post…Tags: ConAgra Foods, Linguistic Analysis, Online Qualitative, Qualitative Research
‘Tis the season…
A number of friends have been taking part in the “30 Days of Thankful” updates on Facebook. For those not familiar, each day of November, you post something that you are thankful for as your status for the day. My favorite part is watching how the little things in life take on new meaning as the month progresses. It’s a great exercise in developing an attitude of gratitude, and something to strive to keep in mind all year round.
Read the full post…Tags: German, Global, Hispanic, IIR, International, Mexico, Qualitative Research, Spanish, The Market Research Event, TMRE
The Value of Personality Open Ends
Shakespeare once wrote “What is in a name?” If we had to answer him, we’d tell him “if it’s a brand name, it’s everything.” Remember the Cola Wars and the Pepsi Challenge? Baylor University did and in 2004 they did a more scientific taste test using a machine to monitor brain activity. When respondents didn’t know whether they were drinking Coke or Pepsi, they were equally likely to pick Coke or Pepsi as their favorite. For these respondents, the brand name would have been the only differentiator.
Read the full post…Tags: Brand Identity, Brand Name, Open Ends, Probing, Qualitative Research
