Tag Archives: Quantitative Research
Google Enters Market Research – So is the Glass Half Empty, or Half Full?
If you’re following the market research industry, even from a distance, you likely saw the announcement that Google has released Google Consumer Surveys, to conduct “microsurveys” on a “macro” scale. I saw a range of industry reactions to this new offering, from “it’s the end of the world as we know it” to “it’s the greatest thing since sliced bread.”
Read the full post…We’re like BASF – remember them?
BASF, or Badische Anilin-und Soda-Fabrik, uses the tagline: “At BASF, we don’t make a lot of the products you buy. We make a lot of the products you buy better.” We feel like them. They’re ingredient manufacturers and that’s what Quester does. Certainly, we make some interesting designs when you work with us directly – but we do a great deal of our work in standard, more heavily quantitative designs.
Read the full post…The First One
Welcome. It’s our first post and we couldn’t be more excited. Our goal with this blog is to help support Quester’s overall goal in the industry: Improve Online Qualitative. We conduct online qualitative and linguistic analysis. We are qualitative experts in the context of doing quantitative research. We’re not a large research house, but we work closely with those companies and our end clients. Read the full post…
Tags: Hispanic, Linguistic Analysis, Online Qualitative, Quantitative Research, Spanish
