I had the opportunity to attend last week’s CASRO Online 2012 conference at the beautiful Encore hotel in Las Vegas. It was two days packed full of learning, focused on panel quality and engagement, the impact of survey routers, interview length, and sharing new ideas for best practices. Quester’s technology was featured in a presentation given by David Brandt and Lee Markowitz of the Ipsos Open Thinking Exchange. More on that in our next post!
BASF, or Badische Anilin-und Soda-Fabrik, uses the tagline: “At BASF, we don’t make a lot of the products you buy. We make a lot of the products you buy better.” We feel like them. They’re ingredient manufacturers and that’s what Quester does. Certainly, we make some interesting designs when you work with us directly – but we do a great deal of our work in standard, more heavily quantitative designs.