Written by Tim Hoskins | August 22, 2023 | Announcements, MethodologyAsking + ListeningSince we were founded in the 1970s, Quester has prided itself on being a trailblazer in uncovering consumer stories. We developed linguistic analysis tools to efficiently identify core themes within large…Read More “Asking + Listening”
Written by Quester | July 6, 2023 | Market Research, Methodology#jobstobedone, #JTBDThese Berries Spoke To MeBy Alice Gold, SVP Client StrategyIt’s not often when the routinized hum-drum of grocery shopping gets interrupted with a gleeful WTF,…Read More “These Berries Spoke To Me”
Written by Quester | August 15, 2019August 15, 2019 | Development, Market Research, MethodologyBeneath the Trend: How do Gen Z and Millennials…When you’re meandering through Twitter, whose accounts do you make sure to check every time? As a marketer or researcher, are you quick to check…Read More “Beneath the Trend: How do Gen Z and Millennials perceive social media influencers?”
Written by Tim Hoskins | July 29, 2019July 29, 2019 | Announcements, Events, Market Research, Methodology, NewsHighlights from our Journey to the 2019…You might not realize it, but Quester is a DOBE certified company, a designation offered by Disability:IN. We’re proud to be a for-profit…Read More “Highlights from our Journey to the 2019 Disability:IN Conference”
Written by Quester | June 24, 2019June 24, 2019 | Market Research, MethodologyGen Z and the Ever-Evolving Drivers of StressGen Z is the next segment of people generating buzz among marketers and researchers trying to build products and services that better meet…Read More “Gen Z and the Ever-Evolving Drivers of Stress”
Written by Quester | May 11, 2018May 11, 2018 | Announcements, Development, Market Research, MethodologyQuester Forms New Strategic Partnership for…Quester and Denver-based Intengo have entered into a joint partnership to offer a new and innovative way to develop and test ideas, concepts and…Read More “Quester Forms New Strategic Partnership for Concept Development and Testing”
Written by Quester | March 8, 2018 | Announcements, Development, Market Research, MethodologyQuester joins forces with SoapBoxSample to go…If you’re like us, you’re obsessively curious about interesting trends and what makes people tick! That’s why Quester has joined forces with…Read More “Quester joins forces with SoapBoxSample to go Beneath the Trend”