Expertise

Our expertise is rooted in a deep understanding of language. With the growth of unstructured text and using customer comments and verbatims on the web, we believe we are uniquely suited to help improve how that text is generated and analyzed. We can improve online qualitative for every industry.

Let’s start by outlining our key areas of proficiency that help us define ourselves as leaders of online qualitative.

Quester Inside™

Finally a way to improve open ends in quantitative surveys, generating real stories inside a quantitative survey.

Online Qualitative

The flagship, our virtual moderator, the only virtual moderator, he’s the software behind all of our applications for data collection including our IDIs, Quester Inside and Socrates OnDemand.

In-Depth Interviews (IDIs)

Socrates’ partner in crime is a proprietary software solution built in-house at Quester, it helps us read comments more efficiently, quantify ideas and identify key respondents and verbatims.

Interactive Probing

Developed by taking Psychiatric Interviewing and Active Listening methodologies, Quester has built the key functionality of interactive probing into Socrates.

Linguistics

Our approach to analysis is focus on what people say and how that translates into what they will do with your product or service, it’s using our sensitivity to language to predict behavior.

Deliverables

We believe it’s time to move beyond charts and graphs and into insights, a report should be succinct, forceful and completely focused on the business insights, so you can change your business for the better.