How It Works

Quester’s foundation is based in psychiatric interviewing. These psychiatric interviewing principals were used to develop Socrates, who emulates a seasoned moderator by engaging consumers in one-on-one, in-depth conversations. Socrates listens to consumers and probes for further depth and understanding based on their thought flow. The software moderator can be used for custom online qualitative research or to enhance standard open-ends with quantitative research.

Quester Direct Process

The Quester approach to online qualitative market research is similar to the approach of a trained moderator. We listen to your goals and objectives, and use these to develop a discussion guide that includes open ended topics and if necessary, quantitative metrics. After the presentation of the guide, collaboration, and final approval, we program the topics into Socrates. Socrates then conducts one-on-one interviews with respondents, walking them through the discussion guide. In between the layers of topics presented, Socrates probes for further depth to fully understand their thoughts.

The transcripts from the hundreds or thousands of respondents are then sent through our linguistic software and our trained linguistic analysts begin the analytic process by identifying the key themes and translating the data into impactful insights and implications. Our custom deliverables include recommendations that are succinct and clear.

Research Partner Process

Integrating Quester into a quantitative design is quick and easy, and breathes life into standard open ends. The replacement of a static text-box with an interactive Socrates text-box is seamless, and the respondent remains within the same survey platform. The Socrates interaction probes on the initial response, thus providing deeper-richer thoughts and ideas, which leads to better insights. This interaction is applied across the entire sample, and can be coupled with Quester analysis.