Our Innovative Market Research

Traditional qualitative research can be limited by time and resources, making it difficult to have an adequate geographical sample of in-depth discussions with consumers. The emergence of online communities and online interviewing platforms has provided an alternative solution to break down the barriers and allow the usage of online qualitative products to flourish.

Quester’s innovative marketing research approach uses a software moderator, Socrates, to engage consumers in one-on-one in-depth interviews. Socrates, has communicated with over 3.5 million consumers in multiple languages, taking qualitative research to a quantitative scale.

The increase in the number of respondents creates more text, but Quester’s proprietary linguistic text mining software coupled with our trained linguistic analysts allows us to identify reliable insights effectively and efficiently. Our innovative market research approach has the following advantages:

• Expert account teams grounded in qualitative research
• Diverse geographic samples
• Multi-lingual capabilities
• One-on-One interviews with hundreds or thousands of respondents
• 24/7 online efficiency
• Quantitative questions, videos, graphics, and other stimuli
• Time sensitive, one moderator with simultaneous interviews
• Analytics beyond coding