Quester Inside™
A Little Probing Goes a Long Way.
Quester Inside brings probing back to the open-ends. Using our automated moderator, Socrates®, Quester Inside offers the ability to probe for definition, rationale, and personal relevance.
As more and more research has moved to the online arena, less and less depth is collected in the open-ended responses. The ability to probe has been lost. The insights revealed from standard open-ends are often surface level at best, providing little definition, support or rationale to quantitative findings.
Quester Inside is embedded in research partners' survey systems, so to respondents the exchange is seamless. Our interactive instant messaging chat box, moderated by Socrates, works as a way to conduct a personal exchange with respondents, so they are more engaged, more thoughtful and provide you with their real feelings and ideas. And, when partnered with our Quester Mining analytics, the results can be embedded in your quantitative reports, providing color and richness to the numeric data.
Quester Inside solutions include the ability to enhance open ends within:
Ad Testing
Concept Testing
Package Testing
Tracking Research
Mini-Qualitative
Custom Open Ends
Quester Inside brings probing back to the open-ends. Using our automated moderator, Socrates®, Quester Inside offers the ability to probe for definition, rationale, and personal relevance.
As more and more research has moved to the online arena, less and less depth is collected in the open-ended responses. The ability to probe has been lost. The insights revealed from standard open-ends are often surface level at best, providing little definition, support or rationale to quantitative findings.
Quester Inside is embedded in research partners' survey systems, so to respondents the exchange is seamless. Our interactive instant messaging chat box, moderated by Socrates, works as a way to conduct a personal exchange with respondents, so they are more engaged, more thoughtful and provide you with their real feelings and ideas. And, when partnered with our Quester Mining analytics, the results can be embedded in your quantitative reports, providing color and richness to the numeric data.
Quester Inside solutions include the ability to enhance open ends within:
Ad Testing
Concept Testing
Package Testing
Tracking Research
Mini-Qualitative
Custom Open Ends