Interactive Probing

Interactive Probing is designed to help people think more clearly about how they feel by layering in follow up questions that are relevant to the conversation and topics the respondent is discussing.

Interactive probing uses the principals that psychiatrists use when sitting down with patients, allowing the patient tell the interviewer what’s important or what matters. Using this technique on products or services that people don’t think about everyday can unlock deeply embedded attitudes and emotions. It’s the reason we can collect deeply emotional information in an online environment.