11/07/2011
Quester Adds Chinese To Socrates Language Repertoire

Socrates Probing Technology Now Available in Simplified Chinese.

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9/15/2011
Quester Adds Depth Probing Module To Concept Testing

Quester now offers an integrated probing module for new and existing research partners to obtain greater verbatim detail in concept testing, known as Q’Cept.

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9/15/2011
Quester Hosts First Webinar: Capturing Global Insights

In this Quester Webinar, we explore how to translate worldwide and localized consumer needs for bottled water.

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7/19/2011
iPinion & Quester Partner to take Mobile Survey Capabilities to a Deeper Level

Technology-based qualitative marketing research company, Quester, and professional-grade mobile survey software provider iPinion have integrated their respective systems to bring greater depth to the fast emerging mobile research and insights gathering space.

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6/02/2011
Virtual Moderator Now Available In Multiple Languages

Technology-based qualitative marketing research company, Quester, has launched the beta version of its virtual moderator, Socrates®, in Spanish, French and German languages.

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2/17/2011
Better Customer Feedback Using Automated Interviewer

Technology-based qualitative marketing research company, Quester, has launched the beta version of Socrates OnDemand™, providing access to their virtual interviewer, Socrates.

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1/25/2011
Verbatim Files Go Interactive with Quester’s New Format

Reading through consumer comments is an overwhelming task given the sheer number of comments and variety of responses.

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9/2/2010
Quester Volunteers for Meals from the Heartland

Quester volunteered their time packaging meals for Meals from the Heartland, which is a non-profit, 501(c) 3 organization that coordinates and raises funds for meal packaging efforts on behalf of the hungry.

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8/11/2010
Partnership Provides New Online Research Highlighting Tool

Quester, in partnership with software development firm Omnigon, has announced a new service called Feedback FX with Socrates. The two companies combined technologies to provide the only known digital highlighting research tool with probing feedback capabilities.

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8/02/2010
Des Moines Register – You Should Get To Know: Alexander Parrish

Quester is a marketing re-search company that has been providing qualitative research for more than 30 years, but has been fo-cusing on online qualitative research for the last five.

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4/26/2010
CVB Shaping Des Moines’ Identity

Tauscheck said the first step now that the CVB has the information from internal surveys and Quester’s research is to share the information with the Greater Des Moines Partnership, the CVB board, its partners and local leaders.

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4/12/2010
Quester Introduces New API for Online Automated Interview

In conjunction with the debut of the Apple iPad, Quester announced this week the introduction of its new Application Programming Interface (API) for Socrates®, their automated online interviewing software.

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2/27/2010
Des Moines Business Record: Question this; Socrates improving market research

We promise, this article won’t use the Socratic method to lead you by question and answer to a higher understanding of the $14 billion market research industry. You probably never liked your freshman college philosophy class anyway.

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1/21/2010
Quester Adapts Deliverables As Researchers’ Needs Change

Des Moines, Iowa- The economy has imposed new standards onto the research industry forcing research and brand teams to do more with less and creating higher expectations from research partners.

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6/23/2009
OTX Telling Richer, Deeper Stories by Integrating Techniques into Ad Pretesting

AdCEP™, which Already Measures the Emotive Power of Advertising Performance, Now Enhanced by Socrates® for Interactive Open-End Probing.