Last week, Quester’s conversational probing, backed by proprietary artificial intelligence, was integrated into Decipher’s new research and reporting platform, Beacon. Decipher is leveraging Quester’s unique ability to integrate one-on-one conversations into quantitative surveys to “fulfill clients’ goal of creating a more holistic view of their research practice” and was recognized as a “best-in-class technology” by Decipher’s co-CEO Jayme Plunkett.
“Exploring the thoughts, ideas, opinions, and experiences to bring previously undiscovered wisdom to our clients is an everyday practice for Quester,” says Garrett McGuire, VP of Corporate Strategy for Quester. “Delivering context and depth to quantitative data is a great value-add, and Decipher is clearly committed to advancing online research for their clients.”
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