DES MOINES, IOWA (January 22, 2016) – Quester, the marketing research leader in harnessing the power of conversation, has added David Guenthner, formerly the Senior Director of Walmart’s Global Customer Insights and Analytics group, to their growing team. As Vice President of Client Services, Guenthner will take on a pivotal role consulting with an inside-out view of how major U.S. and international corporations can convert consumers’ experiences and conversations into strategic and revenue-building business decisions.
“As a client, David’s expertise and leadership has had a positive impact on Quester for years,” explained Tim Hoskins, President of Quester. “We are ecstatic to have him join our team and bring his thought leadership, experience and talents to our clients.”
While with Walmart, Guenthner was responsible for supporting various functions and buyer groups spanning scores of product categories including pharmacy, home decor, hardware, apparel, and food. His areas of specialization included developing category and product quality cues, brand messaging, customer segmentations, and understanding the drivers of choice of a retailer in various contexts. In light of his contributions, he was honored twice with a David Ogilvy Award for Excellence in Advertising Research in Retail. Prior to joining Walmart in 2006, Guenthner spent a decade working in various marketing research and insights roles at PepsiCo and General Mills.
David holds a BA and a BBA from the University of Texas at Austin and an MS in Marketing Research from the University of Wisconsin-Madison’s A.C. Nielsen Center for Marketing Research where he now serves as a Member of its External Advisory Board. David will be located in Bentonville, Arkansas where he resides with his wife and three children.
“Some of my best, most nuanced, most impactful work as an insights professional has been done with the people of Quester,” said Guenthner. “For years I have found myself telling fellow client-side consumer insights pros about their unique methodology, because I was so smitten with it. When the opportunity emerged to join the team, I took it.”
About Quester
Quester is a consumer and market research company that specializes in harnessing the power of conversation. Quester’s conversational architects leverage an award winning artificial intelligence moderator to develop one-on-one conversations, blending qualitative and quantitative into a single phase, conducted at scale. Marketing scientists and language analysts collaborate to produce a comprehensive analysis that goes beyond data to bring a full and complete story to life – every time, for every research need.
Quester PR Contact:
Russell Bell
515/508-9392
