Expertise

Psychiatric Interviewing …
Sit down.  Now tell us everything.

So what is psychiatric interviewing? It’s designed to help people think more clearly about how they feel about things. Using this technique on products or services that people don’t think about everyday can unlock deeply embedded attitudes and emotions. It’s the reason we can collect deeply emotional information in an online environment.

Linguistic Analysis …
We’re listening.  (very closely).

Our researchers are trained linguistic analysts. That means we work to really understand what the qualitative is telling us about your products and services. We are trained to tune into our innate sensitivity to language, to look for the nuances of communication. Our analysis is always based upon your research objectives, and it is our expertise that makes the data come to life. This approach leads to deliverables that are relevant, honest and completely actionable.

The root of our experience is based on a more than 30-year tradition of conducting in-depth one-on-one interviews. We apply this knowledge by designing discussion guides that employ Psychiatric Interviewing to engage respondents, and follow their thought process to understand the key factors considered in decision-making. Our goal is to walk away with the clearest picture possible from our interaction with your audience.