Conducting in-home-use tests provides an opportunity to get closer to your consumers and their interactions with your products. Quester leverages their unique interviewing software and mobile applications to expand the reach and quantity of consumers within a given study. The nature of the research objectives drives the final approach. Quester’s foundational approach starts with a qualitative interview with hundreds of potential/existing consumers which helps identify the optimal candidates for the in-home-use test. These respondents will then utilize a mobile application to record and/or document their experiences with the products. Following the exercise, an additional study is launched to understand all aspects of the experience with the product.
Discover how our innovative and consultative approach to research paired with ... Read more.
I’ve had the fortune of working with Quester on more than 30 projects, and I see Socrates becoming a staple in the work SymphonyIRI Group is doing. read more..
Executive Vice President
In our experience with Quester and the Socrates software moderator, we have been able to focus more on the depth of insight. read more..
Manager of Market Intelligence