Quester Inside™
Quester Inside is used within quantitative surveys to replace basic open ends. The open ends used within quantitative surveys typically provide poor responses, if any response at all. Quester Inside can be added to a quantitative survey for improved depth and insight from the open ended questions.
The probing can be applied to the entire sample population. For most projects, we partner Quester Inside with our linguistic analysis, so you can move beyond typical coding and into an in-depth understanding of respondent’s attitudes, motivations and behaviors. If you already have text processing tools or a process for analyzing your verbatims, you can simply add Quester Inside to improve data collection.
Using Quester Inside is easy with quantitative suppliers. We have already integrated with most of the major marketing research firms, and for those who haven’t integrated the Quester Inside service, the process can be done relatively quickly.
As a rapidly growing standard in the industry today, start making your open ends matter with Quester Inside. Consider these types of applications for Quester Inside:
Tracking Research
Concept Testing
Ad Testing
A&Us
Omnibus
To learn more about steps in the process, you can find some helpful links below:
I’m a research supplier, how do I integrate?
If you’re a research supplier who’d like to start gaining value from your open ends, you can start by integrating the Quester Inside service into your platform. The process starts with reaching out to Quester to receive our integration documentation.
From there you follow a demo set up and create some basic code within your platform to utilize the software. We’ve walked through dozens of suppliers through the integration and the set up. Our implementation is straightforward.
Additionally, we can streamline the set up and process, so once you’ve set up the tool on your side, we can enter into a contract where Quester bills you monthly or yearly for your total uses. This process completely embeds the tool into your platform and allows for control of the service on your side.
To learn how to sign up for our integration email us at:
Info@Quester.com
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How does the process of working with Quester Inside work?
Quester Inside is an add-on to your existing survey. If you’re an end client and working with a research supplier, Quester will work directly with the research supplier to include the open ends you want probed. We create customized questions with new partners typically very early in the programming process, so we don’t impact their internal programming deadline. With partners where there is a previous relationship, programming can happen in a few hours.
Following the fielding of the research project if Quester is conducting analysis, we ask the supplier to send along the final data report, so we can conduct our linguistic analysis against the qualitative responses. We work within the timelines set by the research supplier and present our results within the context of the overall report.
So to sum up, no impact on timing, we improve the depth of open ends and you get a richer, more detailed report and analysis.
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What are the deliverables like?
Quester Inside deliverables are focused on developing a series of conclusions based upon the open ends asked within the survey. We understand our open ends are part of a larger research report, and work with the research supplier to contextualize the findings. We do this by interacting with the supplier regarding the overall research results and by what we are seeing in the context of the open ends.
We have standard ways of looking at our qualitative information from written summaries, quantitative counts to deeply visual presentations. However, our preference is to clearly and succinctly communicate the five to 10 major insights within the open ends.
As with our other applications, we want our results to be an extension of the research team working on the project. We want to develop our results in the same voice and tone as the entire report, and we strive to go beyond factual, data reporting to insightful recommendations.
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