Resources

Quester Market Research

Learn how we leverage proprietary technology and methodology to real in-depth consumer stories.

Quester Technology Integration

Quester Inside™ and Quester Mining™ are two Quester solutions designed for research suppliers.

Quester Business Insights

Learn about our research solution for executives looking to solve business problems.

Quester Estudio de Mercado

Información en Español

Quester Entendimientos Empresariales

Información en Español

Quester Integración de Tecnología

Información en Español

Marketing Researchers Pre-Segmentation

In partnership with Quirk’s, Quester® conducted a fun pre-segmentation study with marketing researchers on the subject of “Are you a ‘normal’ marketing researcher? Find out where you fit”. Over 250 marketing researchers took an interview with our software-based interviewer. In this webinar, we learn if there is a “normal” marketing researcher, the qualities that set marketing researchers apart from each other, and the qualitative technology and analytics Quester utilized for the study.

Using Consumer Intuition to Power Your Innovation Process

This webinar focused on the importance of innovation research and going beyond consumer profiling, through a mixed methodology case study. The objectives of the research were centered on health and wellness from the point-of-view of the following age groups: 16-18, 19-24 and 25-30, with the total qualitative interviews at 610.

Bottled Water

Online qualitative allows for consumers across the world to communicate unique benefits regarding their reasons for bottled water consumption. This information can be consolidated to not only identify global insights, but unique localized insights that speak more directly to the target consumer, which will in turn help focus and target brand communications.

Value of Probing Open Ends

Open ends in quantitative studies often lack useful information. In this study we demonstrate how to uncover customer stories and experiences through interactive open ends versus standard open ends.

Bringing Facebook Personas to Life

This webinar demonstrates how Quester would use its Deep Dive segmentation methodology to bring the Facebook personas to life.

Family Dinner Project

This case study shows how a Quali-Quant methodology was applied to a concept optimization study, conducted for The Family Dinner Project.

Bottled Water

In this case study, we examine how online qualitative allows for consumers across the world to communicate unique benefits regarding their reasons for bottled water consumption.

Snacking Behavior

This case study on health and wellness focuses on the importance of innovation research and going beyond consumer profiling, through a mixed methodology case study.

Health and Wellness

In this study on snacking behavior, we demonstrate how to uncover customer stories and experiences through interactive open ends versus standard open ends.

Using Consumer Intuition to Power Your Innovation Process

Transcript of the Using Consumer Intuition to Power Your Innovation Process webinar. View the webinar above.