Concept Screening can help rank concepts for a new product or service. Rating one concept against a “control” concept, consumers can rank the concepts and then explain their choices qualitatively.
Concept Deconstruction helps to optimize one or two existing or developed concepts. The deconstruction allows hundreds of people from your target audience to react to the overall concept and then provide qualitative reasoning to specific areas of interest. The data will point to which concepts are most liked and understood by consumers – and why.