Socrates™

Socrates is software.  It is the only software of its kind and works as a virtual moderator.  The software can ask one probed open end or connect multiple open ends for a full length conversation.  We use it in our own platform, and insert an application in other research suppliers’ platforms.  In reality, we say Socrates can be used “anywhere.”  In fact, we even created an API, so we do have a “Socrates Anywhere” product.

Socrates is the most elegant way to combine qualitative and quantitative questions, much like what happened before the good ole days of the internet.  We can ask meaningful follow up questions, because Socrates follows up using respondents’ language – it’s interactive probing.  In truth, Socrates allows the respondent to guide the conversation, and responds with automated probing based on the content of the responses.

How does that work?

It’s ok, we get that a lot.

Quester spent years perfecting the art of Active Listening by conducting phone and face-to-face interviews.  The foundational elements of our unique interviewing discipline serve as the basis for Socrates.  So, the software presents a topic, and the respondent enters a response, then the system follows up with one of over 15,000 possible probes focused on definition, rationale, implication or general elaboration and integrates portions of the response to make the response contextually relevant.

Experience Socrates by trying our demos.