Take 5 with Andrea Joss and Ilene Lanin-Kettering Andrea Joss, Senior Vice President of Research 1) What do you see as the most important skill set researchers will need to have in the future? Versatility. Our techniques and tools will continue to advance while things like traditional access and sample get more challenging – we’ll […]
4 Key Roles Market Research Plays in the Innovation Process When people think about innovation, generation-changing inventions like the car, the iPhone, and Tesla generally come to mind. These innovations are typically dreamed up by visionaries who we think possess a precognition of the world compared to their present day. The role market research plays
4 Ways the Insights Industry Needs to Evolve in 2021 2020 has come and gone. Good riddance. There is no need for us to recap how challenging the year was. However, as crazy as 2020 turned out to be, it still offered opportunity for the insights industry to be the guiding voice during uncertain times.
Theo Epstein’s Pivot: Big Data and Soul Theo Epstein is leaving the Cubs! The man who took the Cubs from Loveable Losers to breaking the curse of the Billy Goat and earning the Cubs their first World Series Championship in 108 years is walking away. The Cardinal fan in me is rejoicing. Sports Illustrated recently
This Rice Unites/Este Arroz Ya Nos Unió wins Silver Ogilvy Award in the Multicultural Category from the ARF We are pleased to congratulate Mahatma Rice on receiving a Silver award in the Multicultural Category from the Advertising Research Foundation. As one of their strategic research partners, the team at Quester was happy to help them
27 Inspiring Podcasts in Marketing Research, Insights, Data, and Storytelling A lot has changed since we reviewed the podcast landscape last year. A few podcasts have disappeared, and a number of excellent new ones have been launched. Browse through this updated list to find your new favorites! Audible Insights: In-depth, insightful conversations that inform and
