Written by Quester | September 30, 2019September 30, 2019 | Market ResearchWhat does it mean for brands to be authentic and…In 2019, we conducted a landmark generational study in conjunction with 747 Insights and Collaborata to gain a better understanding of Gen Z, Millennials, Gen X, and Boomers in the USA. Aided by technology, media,…Read More “What does it mean for brands to be authentic and how can they practice it?”
Written by Andrea Joss | September 4, 2019 | Market ResearchMaking JTBD More Accessible Without Watering It…We recently ran across an article in Forbes – How “Jobs To Be Done’ Is A Concept Being Debased.And we couldn’t agree…Read More “Making JTBD More Accessible Without Watering It Down”
Written by Quester | August 15, 2019August 15, 2019 | Development, Market Research, MethodologyBeneath the Trend: How do Gen Z and Millennials…When you’re meandering through Twitter, whose accounts do you make sure to check every time? As a marketer or researcher, are you quick to check…Read More “Beneath the Trend: How do Gen Z and Millennials perceive social media influencers?”
Written by Tim Hoskins | July 29, 2019July 29, 2019 | Announcements, Events, Market Research, Methodology, NewsHighlights from our Journey to the 2019…You might not realize it, but Quester is a DOBE certified company, a designation offered by Disability:IN. We’re proud to be a for-profit…Read More “Highlights from our Journey to the 2019 Disability:IN Conference”
Written by Quester | June 24, 2019June 24, 2019 | Market Research, MethodologyGen Z and the Ever-Evolving Drivers of StressGen Z is the next segment of people generating buzz among marketers and researchers trying to build products and services that better meet…Read More “Gen Z and the Ever-Evolving Drivers of Stress”
Written by Quester | May 28, 2019May 28, 2019 | Market Research23 Top Podcasts in Marketing Research and…Though podcasts have been around for more than a decade, you can see in Google Trends that they really took off in 2014. Naturally, the customer…Read More “23 Top Podcasts in Marketing Research and Customer Experience”
Written by Tim Hoskins | March 12, 2019March 12, 2019 | Market ResearchDiscovering Drivers of Customer Attrition:…This post summarizes the presentation that Courtney Minor and Tim Hoskins gave at the 2019 Brooklyn Quirk’s Event.Gap is an American…Read More “Discovering Drivers of Customer Attrition: Gap’s Research Journey to Converting Lapsed Customers”