Based in Los Angeles, Alice brings a unique skill set combining an intensive knowledge of brand strategy and positioning, innovation, advertising, marketing and consumer insights. Having led client service and research teams and developed many client relationships during her extensive research career there’s almost no industry or methodology she hasn’t touched.
Prior to joining Quester, Alice spent many years in market research and brand strategy consultancies including OTX/Ipsos as well as in ad agency account management.
Active in the B Corp movement, Alice believes that all businesses should be socially-responsible and using business as a force for good. This is one of the many traits that attracted her to Quester.
Alice is an amateur florist and, as a native Angeleno, she has been told she knows the LA city streets better than Waze.