What is MomQuest?
MomQuest™ is Quester’s ongoing dialogue with Moms. Each month, we talk to 500 moms, nationwide. Think of it as a qualitative omnibus. We conduct one-on-one interviews with each Mom of children under 13. The beauty is, we are not conducting surveys with these moms, we are conducting quality conversations. Moms love to talk about the issues surrounding “Mommyhood” so we have decided to take advantage and really listen to what they have to say! Part of our discussion each month remains consistent so we can track and trend certain issues over time. The other part of the conversation is customized each month to address hot topics.
To sign up and learn more about MomQuest visit the website http://momquest.quester.com.