DES MOINES, IA – Quester® reported a 40 percent year-over-year revenue growth for 2013. Quester attributes its growth to continued support from loyal, long-standing relationships and also new relationships from clients who, last year, explored Quester’s truly innovative approach to research. In addition, Quester credits its dedicated team members who brainstorm ways to innovate traditional research methods, who strategize with clients, who conduct and analyze the research, and consult with clients on a day-to-day basis.
Advances in Quester’s technology last year helped to make research more efficient and more effective. Most notably, Quester’s mobile research, which allows for probing qualitative conversations within a mobile platform, was highly regarded by both industry experts and clients. The ability to integrate on-the-fly automated probing backed by artificial intelligence within mobile brings greater depth and understanding to the method typically unable to reach such qualitative depth. The technology team also launched new themes for integrated text boxes (ITBs) that has allowed a more customizable look and feel within surveys, depending on research objectives. Additionally, the technology team launched a new website that arms developers and programmers with documentation, examples, and technical data regarding Quester’s proprietary moderating and analytic technologies.
Quester’s research team led the charge in developing and improving existing research designs to meet the growing needs of their clients. Path-to-purchase, segmentation, and in-home-use testing have been among the most popular of the new designs. The research team also led internal studies that focused on panels, mobile designs, and interviewing techniques that have helped to establish best-practices within the organization.
In addition to revenue growth, Quester has welcomed Garrett McGuire as Vice President of Corporate Strategy. Garrett is a brand and research design strategist who has focused his research career around the studies of advertising, consumer psychology, and branding. While Garrett specializes in advertising and strategic branding research, he has specific experience in retail, food & beverage, non-profit, and sponsorship research. Garrett will work closely with clients to develop research plans while leading strategic communications for Quester. Garrett holds a Master of Arts degree in Advertising from Michigan State University.
“I’m honored to be a part of something really unique and ground-breaking for market research. As a client, I was always asking for innovation but never truly found anything quite as disruptive as Quester. It’s a great time to be at Quester and I’m excited to be a part of its future”, says McGuire.