Quester is a trusted
firm that helps business leaders unlock consumer truths that drive business growth
Quester is a trusted
firm that helps business leaders unlock consumer truths that drive business growth
Learn the value and importance of leveraging linguistics and a bottom-up analytic approach.
The Ogilvy award-winning “This Rice Unites/Este Arroz Y Nos Unió” campaign increased overall brand awareness among Hispanic consumers from 46% to 55%
Mahatma Rice enjoyed the largest awareness increase in 2019 at a time when most rice brands (including market leader Uncle Ben) lost awareness to private labels
Actionable insights; real business growth.
The package redesign resulted in a +14 point distribution, double digit boost vs. category sales and an increase in everyday sales of 38% year over year
Actionable insights; real business growth.
The consumer-centric positioning, Cheesy Crunchy Satisfaction has been one of the most successful in company history
TV ROI resulted in a +$.30 improvement, Digital Display ROI: $1.23 improvement and the equity portion was nearly 2x as effective
Actionable insights; real business growth.
We believe in understanding people as people, not just as consumers. Our deep curiosity drives us to dig deep into the heart, mind and soul of every person, to move beyond data points to real depth.
