Quester is a trusted
Strategy and Insights
firm that helps business leaders unlock consumer truths that drive business growth
Quester is a trusted
Strategy and Insights
firm that helps business leaders unlock consumer truths that drive business growth
The Ogilvy award-winning “This Rice Unites/Este Arroz Y Nos Unió” campaign increased overall brand awareness among Hispanic consumers from 46% to 55%
Mahatma Rice enjoyed the largest awareness increase in 2019 at a time when most rice brands (including market leader Uncle Ben) lost awareness to private labels

Actionable insights; real business growth.
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The package redesign resulted in a +14 point distribution, double digit boost vs. category sales and an increase in everyday sales of 38% year over year

Actionable insights; real business growth.
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The consumer-centric positioning, Cheesy Crunchy Satisfaction has been one of the most successful in company history
TV ROI resulted in a +$.30 improvement, Digital Display ROI: $1.23 improvement and the equity portion was nearly 2x as effective

Actionable insights; real business growth.
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