Quester is a trusted
firm that helps business leaders unlock consumer truths that drive business growth
Quester is a trusted
firm that helps business leaders unlock consumer truths that drive business growth
SPARQ is our human-centered, but not human-dependent, approach to innovation that puts real people at the heart of the creation process: their situation, conflicts, feelings, wants, unmet and under-met needs, and experiences. In short, SPARQ drives innovation the right way.
Learn how SPARQ can empower your innovation pipeline.
DRIVE is our humanity-centric approach to brand building that puts real people and their emotional connection to your brand at the heart of the creation process.
Learn how we can develop organic, sustainable growth for your brand.
Learn the value and importance of leveraging linguistics and a bottom-up analytic approach.
The Ogilvy award-winning “This Rice Unites/Este Arroz Y Nos Unió” campaign increased overall brand awareness among Hispanic consumers from 46% to 55%
Mahatma Rice enjoyed the largest awareness increase in 2019 at a time when most rice brands (including market leader Uncle Ben) lost awareness to private labels
Actionable insights; real business growth.
The package redesign resulted in a +14 point distribution, double digit boost vs. category sales and an increase in everyday sales of 38% year over year
Actionable insights; real business growth.
The consumer-centric positioning, Cheesy Crunchy Satisfaction has been one of the most successful in company history
TV ROI resulted in a +$.30 improvement, Digital Display ROI: $1.23 improvement and the equity portion was nearly 2x as effective
Actionable insights; real business growth.
We believe in understanding people as people, not just as consumers. Our deep curiosity drives us to dig deep into the heart, mind and soul of every person, to move beyond data points to real depth.
