Quester Selects Food Bank of Iowa To Receive Pro-Bono Market Research

DES MOINES, IA – (March 8, 2016) – Quester, the marketing research leader in harnessing the power of conversation, announced today that the Food Bank of Iowa has been selected as the inaugural recipient of its first formal philanthropic program, Quester Cares. The organization will receive funded market research in 2016 to enable it to better communicate and connect with its target audiences.

The Food Bank of Iowa, which serves as a distribution hub for nearly 400 partner agencies, including food pantries, soup kitchens and shelters in 55 counties, is looking to ramp up its communications and fundraising efforts to attain the resources needed to accomplish its goals of ending hunger in Iowa. They want to better understand their audiences, what they know about the organization, what they know about hunger in Iowa, and how they compare the Food Bank of Iowa with other organizations.

“Working with Quester will provide the Food Bank of Iowa with the insights we need to improve our outreach activities and help to grow the organization. We are very grateful for Quester’s generosity, and we are eager to get started!”, explained Danny Akright, Communications Manager, Food Bank of Iowa.

“Each person in the state of Iowa who uses or supports both the Food Bank of Iowa and its resources has a story,” explained Tim Hoskins, President, Quester. “The words those audiences use to tell their stories and experience have tremendous meaning and that’s what we will dig into to help the Food Bank clarify its purpose and mission and how to deliver it.”

About Quester Cares
Quester Cares understands that many organizations elect to forego marketing research due to the lack of resources and time – typically non-profits who do amazing work dedicate all their resources to the people and causes they serve. Quester Cares wants to help these organizations overcome their obstacles by harnessing the power of research, to help them more effectively communicate their message to truly connect with more people, in a more personalized way.

Quester PR Contact:
Russell Bell
515/508-9392