Written by Andrea Joss | November 7, 2011 | Methodology, Online QualitativeBrand Identity, Brand Name, Open Ends, Probing, Qualitative ResearchThe Value of Personality Open EndsShakespeare once wrote “What is in a name?” If we had to answer him, we’d tell him “if it’s a brand name, it’s everything.” Remember the Cola Wars and the Pepsi Challenge? Baylor…Read More “The Value of Personality Open Ends”