Written by Alexander Parrish | May 22, 2014 | Market Research, MethodologyFeeling Happy? Doubt it.Earlier I wrote a post about being the “Best Husband Ever” but in reality, my wife is one of, if not the best (superlative intended) thing, to have come into my life. When I’m with her, I’m…Read More “Feeling Happy? Doubt it.”
Written by Emily Schuttlefield | May 20, 2014 | Market Research, MethodologyHappiness: The Bulls**t Emotion – Probing…We all will spend a majority of our lives trying to achieve and pursue happiness. We also know that the choices we make can affect how we feel…Read More “Happiness: The Bulls**t Emotion – Probing for Understanding”
Written by Hannah Collins | April 29, 2014 | Market Research, MethodologyUncovering Passion with ProbingWhile attending a conference a few years ago, I was listening to a keynote speaker expounding on the differences between “us” (mature…Read More “Uncovering Passion with Probing”
Written by Garrett McGuire | December 18, 2013 | Market Research, Methodology, Online Qualitative, TechnologyAdvancements in interviewing technologies:…I should admit my relationship with quantitative research: It’s complicated. As a corporate researcher, I liked how quickly quantitative…Read More “Advancements in interviewing technologies: Bringing confidence to qualitative”
Written by Garrett McGuire | November 7, 2013 | Market Research, MethodologyQuester relates: How technology is making us all…A recent book review in The New York Times entitled “Brain Gain” by Walter Isaacson discussed how technology is changing our minds for…Read More “Quester relates: How technology is making us all smarter”
Written by Nichole Clinkinbeard | October 8, 2013 | Market Research, MethodologyThe Difference between analyzing…Earlier this week I was having a conversation with a colleague about truly enjoying what we do. Mainly our conversation focused on understanding…Read More “The Difference between analyzing “text” and analyzing “language”: The Confidence of Linguistic Analysis”
Written by Andrea Joss | July 19, 2012 | Market Research, MethodologyFrom Market Research to Consumer InsightsFor the past several years there has been a big debate about whether companies who manufacture and distribute products should be focusing more on…Read More “From Market Research to Consumer Insights”