The Stories People Hear Stimulates the Brain

Listening and evaluating stories and what they mean is who we are and what we do at Quester. It is our DNA. When your customers hear stories about your company, how do they think? Let us show you how.

Why does every person have at least a few non-negotiable values that they cling to? An MRI scan study of the human brain, initiated by the Brain and Creativity Institute at the University of Southern California, has shown that when people read stories that deal with the core, protected values they believe in, it is the default-node network in the brain that activates and stimulates the individual to search for meaning in the quandary that is depicted in the story narrative.


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