Quester Acquires ProdigyWorks

DES MOINES, IA, July 9, 2024 — Quester, a leading strategy, consulting, and insights agency announces the acquisition of innovation agency ProdigyWorks.


For more than 20 years, ProdigyWorks has been driving transformative innovation through outside-disruptive thinking for some of the world’s greatest companies and best-loved brands. Tapping into their global Mensa-based network of high-IQ and creative geniuses, ProdigyWorks takes incredibly diverse combinations of the world’s smartest and most creative thinkers and unleashes them on an organization’s toughest innovation challenges. Regardless of the industry, ProdigyWorks quickly delivers on building out 3- to-5-year product innovation pipelines, process innovation, brand extension, foresight, naming, and more. This capability will seamlessly blend with Quester’s existing foundation of narrative-based learning and activation.


Tim Hoskins, President of Quester, shared, “This is the perfect combination of Quester’s industry-leading capabilities of identifying trends, whitespace, and innovation territories with ProdigyWorks’ unique approach to develop breakthrough product, service, and business operation ideas.”


Ted Curtin, Chief Innovation Officer at ProdigyWorks commented, “Being part of the Quester team helps us extend our reach and enhance our unique ability to help companies break new ground with market-shifting innovation that delivers revenue and share growth, reinforcing our clients’ competitive strengths in crowded markets. We’re excited to be part of an agency that thinks as creatively as we do.”


About Quester

Quester is a growth-driven agency that harnesses the power of people, purpose, and passion to create dynamic narratives for bold, breakthrough strategy. They build growth by connecting trailblazing clients to stories and narratives grounded in radical consumer (human) empathy. The company’s motto is, “We are built to listen, learn, and lead” and does so through their approach to their client’s challenges, their proprietary and innovative technologies, and their leadership in the areas of brand building, innovation, consumer experience.


Contact Information:

Quester, Brett Townsend



  • Brett Townsend

    As SVP of Strategy, Brett is future-focused by offering clients consulting about Brand and Innovation Strategy, always focused on building muscular brands and organic growth.

    Brett is always quick to drop a movie or TV quote, a historical anecdote, or music lyrics to any situation. He’s happy to give you travel or eating tips to many domestic and global destinations, as well as advice on being a girl dad.

    As a client of Quester for over 10 years before joining the team, Brett’s favorite thing about Quester is our desire to never settle, we’re always looking for better ways to solve problems, and to offer our clients the art and science that tells story behind the story—because human behavior is rarely linear and can’t be explained with data points.

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