Quester Selected as a 2013 Prometheus Award Finalist

Des Moines, Iowa – On February 15, 2013 the Technology Association of Iowa and LWBJ Financial selected Quester as a 2013 Prometheus Award Finalist in the “Best User of Technology” category.

On Tuesday, April 9, the Quester team will be honored to accept the award at the 8th Annual Prometheus Award Ceremony.

For its submission in the Best User in Technology category, Quester provided information on market potential as well as examples of technology applications, and defined the key benefit to our client as follows:

Quester’s clients are able to have their research objective explained with greater confidence in the insights and answers due to the larger and more geographically dispersed population for all studies.

We have enabled some of the world’s leading firms in the consumer packaged goods, healthcare and pharmaceutical industries to:

  • Develop products/innovations that can be created to satisfy current/future needs of consumer segments;
  • Increase the depth and understanding of consumer segments for defined and targeted marketing;
  • Expand the reach into their consumer base and amplify their stories, ideas, emotions and more.

The Prometheus Awards is Iowa’s premier celebration of extraordinary achievements in technology and innovation. This year a record-setting number of 98 nominations were submitted across 16 award categories, representing one of the most highly competitive pools to-date.

The Technology Association of Iowa (TAI) is a professional organization dedicated to fostering innovation and promoting the success of organizations that develop and deploy technology across industry sectors.

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  • Quester

    Quester is an award-winning consumer intelligence firm that harnesses the power of human conversation, artificial intelligence technology, and expert marketing research design to yield superior understanding of consumers for clients.