‘Tis the season…

A number of friends have been taking part in the “30 Days of Thankful” updates on Facebook. For those not familiar, each day of November, you post something that you are thankful for as your status for the day. My favorite part is watching how the little things in life take on new meaning as the month progresses. It’s a great exercise in developing an attitude of gratitude, and something to strive to keep in mind all year round.

Here at Quester, as we reflect over 2011, we have a great deal to be thankful for. We’ve had a year of development, introducing our Socrates OnDemand service, and expanding our language capabilities to include Spanish, French, German, Chinese, and Portuguese. We’ve made countless updates to our system focused on building efficiencies, all with the goal of enabling our team to focus on what counts – drawing actionable insights from the qualitative stories shared by our respondents.

This year Quester has opened new doors by exhibiting at multiple conferences, such as the MRA, the IIR Shopper Insights conference, and most recently the IIR’s TMRE in Orlando. We had the opportunity to speak at the SymphonyIRI Group Summit 2011 at the beautiful Fountainbleau in Miami. In addition, we’ve launched a webinar program and are building solid case studies to demonstrate the value of Quester’s techniques. We welcomed new colleagues into the Quester family this year, and are thrilled with the skills and passion that they bring to our team.

Looking back, it feels as though things are really falling into place. And the beauty of it all is that it’s truly been a team effort. Everyone at Quester played a role in the new developments in 2011. Our team truly is our greatest asset, from Sales & Marketing to Research to Operations to IT – and we’re grateful everyday that they choose to call Quester home.


  • Quester

    Quester is an award-winning consumer intelligence firm that harnesses the power of human conversation, artificial intelligence technology, and expert marketing research design to yield superior understanding of consumers for clients.