Written by Brett Townsend | July 10, 2024July 10, 2024 | Fun, In the Media, Random Musings#brandstrategy, #budlight, #consumerempathyFlipping the Mindset of a Massive Brand FailureNo, this is not another article about Dylan Mulvaney. That disastrous Bud Light campaign had nothing to do with the social influencer but was just a symptom of Bud Light’s bigger disease. Now that the dust of all…Read More “Flipping the Mindset of a Massive Brand Failure”
Written by Brett Townsend | September 5, 2023September 14, 2023 | Fun, In the Media, Social NarrativesChapter 7 – With Bob, The Price Will Always…You can check out the other chapters of the series at https://www.quester.com/blog/ For all of you Boomers, Gen X’ers, and…Read More “Chapter 7 – With Bob, The Price Will Always Be Right”
Written by Brett Townsend | August 22, 2023March 5, 2024 | In the Media, Social NarrativesChapter 6 – Two Strikes And A Near MissYou can check out the other chapters of the series at https://www.quester.com/blog/You have no doubt seen plenty of news articles and…Read More “Chapter 6 – Two Strikes And A Near Miss”
Written by Quester | January 11, 2022January 12, 2022 | Announcements, In the Media, Market ResearchQuester Hires Joy Boggio to Lead Social Narrative…We’re excited to announce the extension of our award-winning insights department to include Social Narratives and the hiring of industry…Read More “Quester Hires Joy Boggio to Lead Social Narrative Capabilities”
Written by Quester | May 22, 2019May 23, 2019 | Announcements, In the Media, Press ReleasesQuester AI Moderator Introduced as an Alexa…Quester continues to push new industry boundaries with the recent launch of a new Alexa skill which allows the company to conduct one-on-one…Read More “Quester AI Moderator Introduced as an Alexa Skill, Breaking New Ground in Marketing Research”
Written by Quester | August 2, 2017August 2, 2017 | In the Media, OutreachQuester Cares Summer UpdateQuester makes a splash at the 2017 Camp Sunnyside Regatta Quester staff members Eric Henderson and Luuk Dekkers teamed up July 21 to…Read More “Quester Cares Summer Update”
Written by Quester | July 15, 2016 | In the MediaLeveraging Artificial Intelligence for…Read more in the June issue of Quirk’s Marketing Research ReviewRead More “Leveraging Artificial Intelligence for Colgate-Palmolive’s Early Research by Joey Lu, Technology Insights, Consumer & Market Insights, Colgate-Palmolive”
