Quester, a Des Moines, Iowa marketing research company, has announced the addition of Patrick Arminio as Vice President of Client Services to their team.
Patrick joins Quester from Anheuser-Busch where he was responsible for day to day operations of the Insights department including: training new team members, helping set the strategic direction of the department, running custom research, and identifying innovative partners that offered new solutions to answer fundamental business questions. In recognition of his pursuit for innovation, he was named to Shopper Marketing Magazine’s “People to Watch” for 2013. He received his M.B.A from Saint Louis University.
“Quester is grateful to have Patrick join our team. His Shopper Insights experience at a brand and retail level are a valuable assets, and makes him perfect to manage our client relationships,” said Tim Hoskins, President of Quester. “Patrick will contribute to Quester’s Think Tank that will develop new shopper centric research designs that will bring our clients closer to consumers.”
Patrick also wishes to note that he enjoys long walks on the beach, all things 80’s, and that he’s an avid fan of the show MacGyver (currently owning all 137 episodes of the show); in fact, he’s considered growing a mullet several times.
We think he’ll fit into Quester just fine.
Everyday conversations are made up of close-ended and open-ended questions. Yet, traditional research methods very clearly separate them from each other. That leaves a lot of important detail on the table; detail that you really should know to make a difference. Quester creates deep conversations that are conducted by artificial intelligence. We ask the questions that need to be asked in whatever way it makes sense. That means you get the best of online quantitative and online qualitative marketing research methods in a single study. You really don’t need to settle for anything less.