Authenticity: What It Means To Consumers
How does a brand generate perceptions of authenticity? Follow these rules and consumers will think you’re the real deal.
Social Media Influencers
Among Gen Z, they’re knowledgeable, trusted friends who provide a sense of fun and entertainment. Meanwhile, Millennials are more likely to look to them for product and service referrals. See who the most popular social media influencers are today, and the product categories where they’re making the most impact.
Gen Z and Stress
As Gen Z begins to infiltrate the real world of “adulting,” this tech-savvy generation is already feeling stressed out. Learn what’s driving their stress and what they’re doing to cope with it. Is this cohort really any different than we were at their age?
Millennials and Home Buying
Contrary to popular belief, Millennials are no longer a generation of renters. We talked to 200-plus first- and second-time Millennial home buyers to learn what pushed them into buying their homes, if their expectations of home ownership are being met or not.
When Brands Take a Stand
The national debate surrounding athletes kneeling during the National Anthem escalated to new heights when Nike released their ad campaign featuring Colin Kaepernick. Learn how people really feel about brands taking a stand on social issues. Is it good for business?
Online Impulse Buying
Is there an online equivalent to the coveted in-store end-cap display? See what we learned about impulse purchases in e-commerce environments, and why we now believe they’re more like a treasure hunt than an impulsive decision.
Social Selling Boom
We know brick-and-mortar retailers continue to lose share to eCommerce, but there is an emerging trend in social selling that can threaten both. Learn what drives people to purchase products through friends and social channels versus traditional retail outlets.
Millennial Healthcare Exploratory
The majority of Millennials have lost trust in the healthcare industry and see pharmaceutical companies as a “necessary evil.” Learn what this generation is doing to take control of their health — and what’s motivating them to do it.
A deep-dive into how fans (mostly men) really feel about football — and how they fill their time in the off-season.