Millennials and Home Buying

December 2018

Contrary to popular belief, Millennials are no longer a generation of renters. We talked to 200-plus first- and second-time Millennial home buyers to learn what pushed them into buying their homes, if their expectations of home ownership are being met, and whether or not they’d do it all over again.

Go Beneath the Trend

When Brands Take a Stand

October 2018

The national debate surrounding athletes kneeling during the National Anthem escalated to new heights when Nike released their ad campaign featuring Colin Kaepernick. Learn how people really feel about brands taking a stand on social issues. Is it good for business?

Go Beneath the Trend

Online Impulse Buying

June 2018

Is there an online equivalent to the coveted in-store end-cap display? See what we learned about impulse purchases in e-commerce environments, and why we now believe they’re more like a treasure hunt than an impulsive decision.

Go Beneath the Trend

 

Social Selling Boom

April 2018

We know brick-and-mortar retailers continue to lose share to eCommerce, but there is an emerging trend in social selling that can threaten both. Learn what drives people to purchase products through friends and social channels versus through traditional retail outlets.

Go Beneath the Trend

 

Millennial Healthcare Exploratory

April 2018

The majority of Millennials have lost trust in the healthcare industry and see pharmaceutical companies as a “necessary evil.”  Learn what this generation is doing to take control of their health — and what’s motivating them to do it.

Go Beneath the Trend

 

Football Withdrawal

March 2018

A deep-dive into how fans (mostly men) really feel about football — and how they fill their time in the off-season.

Go Beneath the Trend

 

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