Why are we losing customers, and how do we win them back?
Why is our category declining, and what opportunities exist for growth?
Unfortunately, it isn’t unusual to see categories and brands decline. Often, this decline is because we have failed to continue to keep our pulse on the consumer and identify shifting trends. However, that doesn’t mean there isn’t an opportunity to recapture this consumer – and acquire new ones.
Our approach to decline and retention focuses on understanding the Product & Category Barriers that consumers need to overcome in order to begin purchasing, and developing a deep understanding of why consumers have left your brand and how you can retain/gain them back through our Lapsed Buyer research.