What new products and services should we be developing?
How do we position our upcoming product launch, and who should we target?
Various things can drive companies to innovate, such as technological advances, emerging trends, or a desire to expand brands and profits to name a few. But for innovation to be successful it must be motivated in the right way: through the understanding of people. SPARQ is our human-centered, but not human-dependent, approach to innovation that puts real people at the heart of the creation process: their situation, conflicts, feelings, wants, unmet and under-met needs, and experiences. In short, SPARQ drives innovation the right way. Quester’s steadfast – you might say obsessive – focus on people, their stories, and their narratives is key to ensuring SPARQ produces products, services, and experiences that will resonate and connect with consumers at their core to drive your growth.