Written by Brett Townsend | July 10, 2024July 10, 2024 | Development, Fun, Methodology, Random MusingsInnovationInnovation Advice You Can Actually Use TodayA conversation between Brett Townsend and Gwen Ishmael How many articles and presentations have been offered about how to do successful innovation over the past 10, 15, 20, or 30 years? Too many.…Read More “Innovation Advice You Can Actually Use Today”
Written by Andrea Joss | July 10, 2024July 10, 2024 | Methodology, Random Musings#consumerempathyValidating EmpathyBy Ilene Lanin-Kettering & Andrea JossOne of our defining principles at Quester is our deep belief in radical consumer…Read More “Validating Empathy”
Written by Joy Boggio | July 10, 2024July 10, 2024 | Social Narratives#peanutbutter, TrendsPeanut Butter: Rising From the Ashes Like a…Did you ever hear the phrase “what’s old is new again”? It points out that sometimes new innovations and ideas are simply reformatted or at…Read More “Peanut Butter: Rising From the Ashes Like a Phoenix”
Written by Brett Townsend | July 10, 2024July 10, 2024 | Fun, In the Media, Random Musings#brandstrategy, #budlight, #consumerempathyFlipping the Mindset of a Massive Brand FailureNo, this is not another article about Dylan Mulvaney. That disastrous Bud Light campaign had nothing to do with the social influencer but was just…Read More “Flipping the Mindset of a Massive Brand Failure”
Written by Joy Boggio | July 10, 2024July 10, 2024 | Social Narratives#alcohol, #socialnarratives, TrendsI’ll Drink to That? Something’s Going…Since the early 2000’s, Americans’ consumption of alcohol has consistently grown, but that trend may be changing. Looking ahead to 2024,…Read More “I’ll Drink to That? Something’s Going On With Alcohol”
Written by Andrea Joss | July 10, 2024 | Uncategorized#lead, #learn, #listenWhat We Mean When We Say We’re Built to Listen,…If you talk to your Quester friends this year, you’ll hear us reference this a lot – the idea that we’re built to listen, to learn, and to…Read More “What We Mean When We Say We’re Built to Listen, Learn, and Lead”
Written by Brett Townsend | July 9, 2024July 11, 2024 | Announcements, Press Releases#prodigyworks, #quester, InnovationQuester Acquires ProdigyWorksDES MOINES, IA, July 9, 2024 — Quester, a leading strategy, consulting, and insights agency announces the acquisition of innovation agency…Read More “Quester Acquires ProdigyWorks”
