Written by Brett Townsend | September 5, 2023September 14, 2023 | Fun, In the Media, Social Narratives Chapter 7 – With Bob, The Price Will Always… You can check out the other chapters of the series at https://www.quester.com/blog/ For all of you Boomers, Gen X’ers, and Millennials, here’s a scenario: It’s summer and you’re out of… Read More “Chapter 7 – With Bob, The Price Will Always Be Right”
Written by Tim Hoskins | August 22, 2023 | Announcements, Methodology Asking + Listening Since we were founded in the 1970s, Quester has prided itself on being a trailblazer in uncovering consumer stories. We developed linguistic… Read More “Asking + Listening”
Written by Andrea Joss | August 22, 2023 | Technology How We Embrace AI At Quester, we’re built on stories – and we protect them We’ve been talking about AI for years – the tools we leverage for… Read More “How We Embrace AI”
Written by Brett Townsend | August 22, 2023 | In the Media, Social Narratives Chapter 6 – Two Strikes And A Near Miss You can check out the other chapters of the series at https://www.quester.com/blog/ You have no doubt seen plenty of news articles and… Read More “Chapter 6 – Two Strikes And A Near Miss”
Written by Quester | July 6, 2023 | Market Research, Methodology#jobstobedone, #JTBD These Berries Spoke To Me By Alice Gold, SVP Client Strategy It’s not often when the routinized hum-drum of grocery shopping gets interrupted with a gleeful WTF,… Read More “These Berries Spoke To Me”
Written by Brett Townsend | June 26, 2023 | Social Narratives Chapter 5 – Out Of Nowhere Viral TV Hits You can check out the other chapters of the series at https://www.quester.com/blog/ What is it about certain TV shows that just capture us?… Read More “Chapter 5 – Out Of Nowhere Viral TV Hits”
Written by Brett Townsend | May 25, 2023May 25, 2023 | Social Narratives Chapter 4 – A Nice Day For A Dry Wedding You can check out the other chapters of the series at https://www.quester.com/blog/ Did you know there is a growing trend… Read More “Chapter 4 – A Nice Day For A Dry Wedding”