Quality, Affordability, Sustainability

Trends in the consumer market emerge based on several different factors, but these are often driven by creative marketing that sparks a movement. Brands are either in the driver’s seat or forced to determine if/how they react to the emerging trend.

At Quester we call these “definitional” studies. They have been leveraged to help brands create movements and react to trends to help define quality, affordability, sustainability and more. Once defined, we help brands create messaging opportunities to win the hearts and minds of consumers.

Learn more about this research framework


  • Quester is an award-winning consumer intelligence firm that harnesses the power of human conversation, artificial intelligence technology, and expert marketing research design to yield superior understanding of consumers for clients.