Big Idea / Brand Landscape
Deeply understanding what your brand stands for in the minds of consumers along with the broader competitive landscape provides the foundation to create breakthrough marketing and messaging opportunities that connect with consumers and shoppers on an emotional level.
By combining qualitative at-scale and implicit association, Quester identifies distinctive attributes to understand:
- The unique attributes, benefits and emotions (mind models) of your brand that capture both the conscious and sub-conscious mind of the consumer
- How your brand mind models compare to and contrast against the competitive set
- Key opportunities to build brand and product messaging that breaks through the clutter and differentiates your brand